How successful projects are run
I utilise a holistic 'white-hat' approach to Digital Marketing. An organisation needs to be seen for what it does best as this is what its customers are looking to see! Processes often need to be put in place or improved that stretch throughout the levels of seniority.
At the same time it is important to keep things simple, thought leadership, conversion optimisation, content marketing and SEO are all well and good but if the underlying plan is not effective it usually results in reduced ROI across the board. Competitors need to be analysed and quantified, potential clients need to have their needs and viewpoints looked into and UX research needs to take place and this is before any keyword analysis has been rolled out.
To cut a long story short, there are many techniques that I can utilise for any project but am aware of what doesn't work and having had experience of it is key in todays cluttered digital world. Every client is unique in my opinion and has something different to shout about.